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This episode is brought to you by .   Entrepreneurs considering a startup should first make sure the economics of their business model work under different conditions, says , Co-Founder of . Then "test, test, test" to make sure you're right....

This episode is brought to you by .   's mission is to put an end to toxic cleaning chemicals and single-use plastic bottles says co-founder . To replace those, Force of Nature uses an appliance that converts saltwater and vinegar into a...

This episode is brought to you by .   Helping to convert a brand to more sustainable business practices starts with green warehousing practices, says and , co-founders of .   "There are sustainable alternatives every step of the way, even...

This episode is brought to you by .   Co-founders and want to make merchants' lives easier. To that end, they started , which provides e-commerce merchants direct to consumer and omnichannel fulfillment for their e-commerce products.   "We...

The mission of Golde is to make wellness easy and fun for everyone, says Trinity Mouzon Wofford, Co-Founder and CEO. "Our products are all different superfood blends and powders that you can use to boost your daily routine, whether you're adding them into your morning coffee or your...

Put yourself in your customer's shoes as you're building a brand. What problem are you solving for them? How are you making their lives easier or better? As a founder, you need to empathize with the consumer's journey, says Trinity Mouzon Wofford, Co-Founder and CEO of Golde. When it comes to...

This episode is brought to you by .   Launching a new product is difficult and a path full of obstacles, says , co-founder and CEO at That's why prospective entrepreneurs must have uncompromising and straightforward answers about how this...

This episode is brought to you by .   Food is very indulgent, but it can also be bright and made with clean ingredients, says , Co-Founder and CEO at It should also be fairly priced, he adds.   One of the company's first products was a...

This episode is brought to you by .   The world has changed "massively" because of the COVID pandemic, says , Host of the eCommerce Podcast and Founder & CEO of . But the principles of business remain the same: Connect with your consumers,...

This episode is brought to you by .   E-commerce is a passion for , who’s been involved with the Internet since the late '90s when he wrote his first website as a side hustle. Today, he continues to work in e-commerce as the Host of the...

This episode is brought to you by .   began with just one flavor for two reasons: to prove the market was there, and because the resources weren't there yet for further options, say and , the company's co-founders.   Looking back at the...

This episode is brought to you by .   and wanted to make a hard beverage brand that "talked directly to coffee lovers" because they didn't see anything like it on the market. Their quest led them to become co-founders of .   The husband...

This episode is brought to you by .   Why should salad dressing always be served on the side, ponders , CEO of . If it's super pure, clean, and organic, you should pour it on freely.   Mother Raw's products are versatile and don't fit into a...

This episode is brought to you by .   was born from a simple idea - "why can't your salad dressing be as healthy as the salad," says CEO . That's why the company's motto is "Put good on good."   Kristi wanted to use the company's focus on...

This episode is brought to you by .   The best taste-testers are kids, says , Founder and Owner of , because they're honest about what they like and dislike. When she won kids over with her recipes, Julie knew she was on the right track.  ...

This episode is brought to you by .   offers vegan, allergy-friendly baking mixes designed to taste just like the cakes and cupcakes you originally remember, says , Founder and Owner.   The company's baking products also are easy to use: No...

This episode is brought to you by .   According to , Founder and CEO, consumers looking for hard floor options will find on 's website a curated collection of products free of harsh chemicals and designed to last a lifetime.   Marc says that...

This episode is brought to you by .   's mission is to simplify and beautify the process of buying a hardwood floor, says , the company's Founder and CEO.   Stuga provides a direct-to-consumer solution for home-improvement shoppers. Marc...

This episode is brought to you by .   It took more than two years to develop 's first clean beauty product, says Co-Founder and CEO . Potential manufacturing partners told them the products they wanted couldn't be made at the prices they wanted....

This episode is brought to you by .   's mission is to provide "clean" beauty products at a fair price, says , Co-Founder and CEO. This would allow everybody to access products free of toxic ingredients without busting the budget.   That...

This episode is brought to you by .   , the Founder of , thought his company would "crush it" sales-wise when the pandemic hit, but instead, business slowed to a trickle.   When there's an empty shelf of a food product, the food producer is...

This episode is brought to you by .   , Founder of , is a bone broth enthusiast and a self-described "health food kind of nut," which explains his passion for Bluebird's products.   Connor discovered the health qualities of bone broth after...

This episode is brought to you by .   Designing a gourmet cotton candy product is more technical than the consumer probably thinks, says Founder and CEO . It took a design team to work out the candy's fluffiness, packaging, and consistency....

This episode is brought to you by .   isn't any average cotton candy maker, says Founder and CEO . The Ohio-based company offers flavors such as watermelon, bourbon, pina colada, and "glitter bombs" - tiny fluffs of cotton candy dropped into...