The Story of a Brand is a podcast show and website for consumers, founders, and generally anyone interested in direct-to-consumer products in categories ranging from Health & Wellness to Food & Beverage to Personal Care to Apparel/Fashion, and more.
We believe that most consumers, especially Millennials and Gen Z, don’t just care about products. They care about a brand’s story.
Why does the company exist? What does it believe? What does the company support? How are the products made? Who is the Founder?
In short, by sharing a brand’s and Founder’s story, we believe it is the best way to introduce a product to market, educate consumers on the nuances of a brand’s story that may otherwise be difficult to understand, and lastly, explain why a given brand is unique.
Our mission is to connect consumers with unique brands through storytelling. And help them discover amazing products.