The Story of a Brand

Recent Episodes

Apothékary  -  She Left Wall Street to Redefine Wellness
June 3, 2026

Apothékary - She Left Wall Street to Redefine Wellness

She left , moved to Mozambique for a year, and came back to build one of the most distinct wellness brands in America. CEO of and co-host of , sits down with , Founder & CEO of , for a masterclass in what it really means to build a brand...

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Eli Health - Your Hormones Are Talking. Are You Listening?
June 2, 2026

Eli Health - Your Hormones Are Talking. Are You Listening?

Most people get their hormone levels tested once a year — if they think about it at all. , Co-Founder & CEO of , is on a mission to change that. sits down with Marina for a fascinating conversation about the technology she spent nearly...

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Snakkidz - The Snack Bar Your Kids Will Actually Eat
May 21, 2026

Snakkidz - The Snack Bar Your Kids Will Actually Eat

What if the snack in your kid's lunchbox was doing more harm than good? Ramon Vela sits down with Steve Weiss, Co-Founder of Snakkidz, for a warm and eye-opening conversation about the state of kids' nutrition, the problem with processed snacks, and the family business born from one dad's refusal t…

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LensDirect  -  The Founder Who Refused to Quit
May 19, 2026

LensDirect - The Founder Who Refused to Quit

He sold the family business, watched someone else run it into the ground, and then bought it back. Rose Hamilton, CEO of Compass Rose Ventures and co-host of The Story of a Brand Show, sits down with Ryan Alovis, CEO of LensDirect.com, for one of the most honest and layered founder conversations th…

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Boarderie  -  How Boarderie Cracked the Code on Premium D2C Food
May 13, 2026

Boarderie - How Boarderie Cracked the Code on Premium D2C Food

Most edible gifting businesses don't work at scale, the logistics are brutal, the margins get squeezed, and the moment quality slips, the whole experience breaks. Rachel Solomon Fascitelli built Boarderie anyway, and it worked. Rose Hamilton, CEO of Compass Rose Ventures and co-host of The Story of…

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The Mind Company - Train Your Brain Like You Train Your Body
May 12, 2026

The Mind Company - Train Your Brain Like You Train Your Body

Ramon Vela sits down with Dan Kessler, COO of The Mind Company, for a conversation that starts with a sobering question: what's actually happening to the human brain right now and what can we do about it? The Mind Company is the only company in the world to win App of the Year twice, from both Appl…

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PawCo - Your Dog is Like Family. Feed them Like it.
April 30, 2026

PawCo - Your Dog is Like Family. Feed them Like it.

Ramon Vela sits down with Mahsa Vazin, PhD, Founder & CEO of PawCo, for a conversation that's as much about love and purpose as it is about pet nutrition. Mahsa didn't set out to disrupt the pet food industry — she set out to take better care of her dog, Paco. What follows is...

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Cloud Water Filters  -  Clean Water Isn't a Given Anymore
April 29, 2026

Cloud Water Filters - Clean Water Isn't a Given Anymore

Rose Hamilton, CEO of Compass Rose Ventures and co-host of The Story of a Brand Show, sits down with Ben Zvaifler, Founder & CEO of Cloud Water Filters, for a conversation that cuts right to the heart of one of the most overlooked categories in consumer wellness. Cloud isn't just a better water fil…

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Acely - He Scaled AllTrails. Now He's Coming for the SAT.
April 28, 2026

Acely - He Scaled AllTrails. Now He's Coming for the SAT.

Ramon Vela sits down with Ron Schneidermann, CEO of Acely, for a conversation that spans two decades of startup building, a category-defining exit, and a brand-new mission to help high school students conquer the SAT and ACT. Ron is the kind of founder who doesn't just build companies he transforms…

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Naturepedic - What's Inside Your Mattress and Why You Probably Don't Want to Know
April 23, 2026

Naturepedic - What's Inside Your Mattress and Why You Probably Don't …

Ramon Vela sits down with Arin Schultz, Chief Growth Officer at Naturepedic, to dig into one of the most quietly compelling brand stories in the sleep and wellness space. Naturepedic isn't just another wellness brand riding the organic wave — it's a company built from genuine...

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Dutch Pet, Inc.  -  Pet Healthcare Is Broken. Dutch is Rebuilding it
April 21, 2026

Dutch Pet, Inc. - Pet Healthcare Is Broken. Dutch is Rebuilding it

Scaling a company is hard. Changing behavior is harder—and that’s exactly what this business is doing. In this episode of The Story of a Brand, host Rose Hamilton, CEO of Compass Rose Ventures, sits down with Joe Spector, Founder and CEO of Dutch Pet, Inc., for a fascinating conversation about buil…

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Aware House - What Etsy Got Wrong and How She's Fixing It
April 16, 2026

Aware House - What Etsy Got Wrong and How She's Fixing It

In this episode, Ramon Vela sits down with Lauren Hidalgo, Founder and CEO of Aware House — a curated online marketplace built exclusively to support independent, small-batch makers. Lauren shares how frustration with overcrowded platforms like Etsy led her to build something...

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SATHI - Affiliate marketing is broken, Yash Chavan built the fix
April 15, 2026

SATHI - Affiliate marketing is broken, Yash Chavan built the fix

Returning guest Yash Chavan, Founder and CEO of SARAL, joins Ramon Vela to announce the launch of SATHI (mysathi.io) — a new affiliate marketing platform designed to eliminate the fraud, attribution failures, and operational chaos that quietly kill brand affiliate programs...

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A-Frame Brands  -  Why Getting Into Retail Might Be Your Biggest Mistake
April 15, 2026

A-Frame Brands - Why Getting Into Retail Might Be Your Biggest Mist…

Most Brands Don't Fail Because They Can't Get Into Retail — They Fail Because They Got There Too Soon. In this episode of The Story of a Brand Show, host Rose Hamilton sits down with Ari Bloom, Founder & CEO of A-Frame Brands — the strategic operator behind multiple consumer brands built across 10,…

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Vitaminis  -  The Problem With Vitamins No One Talks About
April 8, 2026

Vitaminis - The Problem With Vitamins No One Talks About

Building a brand in the wellness space is one thing—reimagining how consumers experience vitamins entirely is another. In this episode of The Story of a Brand, Rose Hamilton sits down with Leslie Danford, Founder at Vitaminis, to explore how she’s doing exactly that. From challenging traditional fo…

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Dame - Building a Brand in a Taboo Industry
March 25, 2026

Dame - Building a Brand in a Taboo Industry

What if one of the biggest barriers to building a successful brand isn’t the product—but the stigma around it? In this episode, I sit down with Alexandra Fine, Founder and CEO of Dame, for a thoughtful and wide-ranging conversation about building a brand in a taboo category, challenging societal no…

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Recommended Providers

Compass Rose Ventures
SARAL - The Influencer OS
Retencity