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Feb. 10, 2022

BlueBird Provisions - Bone Broth Born From a Running Injury

BlueBird Provisions - Bone Broth Born From a Running Injury

This episode is brought to you by .   , Founder of , is a bone broth enthusiast and a self-described "health food kind of nut," which explains his passion for Bluebird's products.   Connor discovered the health qualities of bone broth after...

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This episode is brought to you by Sendlane.

 

Connor Meakin, Founder of Bluebird Provisions, is a bone broth enthusiast and a self-described "health food kind of nut," which explains his passion for Bluebird's products.

 

Connor discovered the health qualities of bone broth after suffering a devastating foot injury in 2016. The broth's protein and amino acid composition proved to be a much-needed healing solution to his health troubles. When he discovered bone broth was hard to come by, he decided to make his own and sell it.

 

Today, Bluebird has a line of certified organic liquid bone broth and a new lineup of instant bone broth powder.

 

In Part 1, Connor discusses:

 

* How his athletic injury sparked a discovery of a little-known food product.
* How a longtime battle with anxiety and depression led him to become a more balanced human being.
* The importance of developing a "toolbox" of strategies to deal with personal and professional challenges.
* How the pandemic caused a near standstill in retail sales, forcing Bluebird to pivot to online DTC sales.
* The challenges of developing a shelf-stable version of the product.
* The discovery that the DTC version of the product also helped retail reception.

 

Join Ramon Vela and Connor Meakin as they break down the inside story on The Story of a Brand.

 

For more on BlueBird Provisions, visit: https://bluebirdprovisions.co/ 

 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

 

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This episode is also brought to you by Sendlane.

 

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They over-invest in paid acquisition and under-invest in retention.

 

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