Force of Nature‘s mission is to put an end to toxic cleaning chemicals and single-use plastic bottles says co-founder Melissa Lush. To replace those, Force of Nature uses an appliance that converts saltwater and vinegar into a multipurpose cleaner that kills 99.9 percent of germs.

A head injury her son had in kindergarten sparked the idea for the business. A nurse used an antimicrobial on his forehead to accelerate his healing, and when Melissa took a closer look at the product, she saw it was made with electrolyzed water.

Melissa says that using the appliance – about the size of a wine bottle – is as easy as making coffee. “We wanted to make it as easy as making coffee because we knew that if you were going to make a habit change, it has to be an easy habit to pick up and keep.”

The COVID pandemic helped raise awareness concerning cleaning chemicals. But skeptics still are a struggle to convert.

In Part 1, Melissa talks about:

* Gratitude for her husband’s steady, unwavering support at the business.
* The concept of electrolyzed water – using an electric current to change the chemical composition of salt in water.
* The need for a safe cleaning but an affordable application also available in a planet-friendly container.
* The challenge of educating potential consumers, which requires a habit change.
* Why parents are easier to educate on Force of Nature’s products than other consumers.
* Why daily exposure to regular cleaning chemicals is as dangerous to your lungs as smoking cigarettes.

Join Ramon Vela and Melissa Lush as they break down the inside story on The Story of a Brand.

For more on Force of Nature, visit:

This episode is brought to you by Ordergroove.

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