The player is loading ...
Brands, products, exclusive promo codes! Get our "Best Brands of the Week Newsletter" direct to your inbox.
This episode is brought to you by . Food is very indulgent, but it can also be bright and made with clean ingredients, says , Co-Founder and CEO at It should also be fairly priced, he adds. One of the company's first products was a...
This episode is brought to you by Sendlane.
Food is very indulgent, but it can also be bright and made with clean ingredients, says Simón Sacal, Co-Founder and CEO at Solely Inc. It should also be fairly priced, he adds.
One of the company's first products was a fruit jerky, which was a completely different product at the time. It immediately grabbed the attention of Whole Foods 365.
The idea for a sustainable fruit product came out of their supply chain logistical challenges in Mexico.
"It's impossible to create an entirely different product without a completely different process, and it's impossible to have a completely different process unless you make it or have someone that can make the machines," Simón says.
In Part 1, Simón talks about:
* The early support the brand got from Whole Foods 365.
* His company's history with food technology and the resulting products.
* Solely's lunchbox program in Latin America provides healthy and affordable fruits for children.
* The unique challenges of launching a new food product in Mexico.
* How it's difficult to grow fast without considerable expenses.
Join Ramon Vela and Simón Sacal as they break down the inside story on The Story of a Brand.
For more on Solely, visit: https://solely.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
This episode is also brought to you by Sendlane.
If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?
They over-invest in paid acquisition and under-invest in retention.
Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.
Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.
Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.
Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story
