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**This episode is brought to you by and ** “We're not reinventing the wheel. We’re just helping merchants take Facebook's targeting algorithm to the max.” That's what Preflect Ads does. In the second half of this Feature, , Co-Founder...
**This episode is brought to you by MuteSix and Rockerbox**
“We're not reinventing the wheel. We’re just helping merchants take Facebook's targeting algorithm to the max.” That's what Preflect Ads does.
In the second half of this Feature, Brecker Brees, Co-Founder & Head of Business Development at Preflect Ads speaks of audience size, time spent on Facebook, and other inputs that affect their predictions.
According to Brecker, a large percentage of merchants misinterpret Facebook metrics. One issue is how they read the historical sales data.
In addition, Brecker, says they are exploring expanding into Snapchat and Tiktok. He mentions that acquiring customers who come back and buy again and again is a crucial metric they look to improve.
In part 1, we discuss:
* The amount of data needed for prediction
* Is the tool suitable for start-ups
* Other data sets to be incorporated in the tool
* What outputs are to be expected
* Their plans for the next six months
* The feedback they receive
Join Ramon Vela and Brecker Brees as they break down the inside story on The Story of a Brand.
For more on Preflect Ads, visit: https://www.preflectads.com/
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