The Story of a Brand

Recent Episodes

June 25, 2025

BloomNation - Empowering Local Florist and Their Customers

What happens when you mix a deep love for small business with the drive to shake up an outdated industry? You get BloomNation . In this episode, I sat down with Farbod Shoraka , Co-founder & CEO of BloomNation , to talk about...

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June 25, 2025

Little Spoon - How to Build a Brand Parents' Trust

As someone who has worked with numerous consumer brands, I can confidently say that Little Spoon is one of those companies that truly understands today’s modern parent. I had the joy of sitting down with Angela Vranich and Ben Lewis, co-founders of Little Spoon, and discussing how ...

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June 24, 2025

Halfday Ice Tea (Part 2) - From Gut Issues to Grocery Shelves

When it comes to building a better-for-you beverage brand, it’s easy to think it’s all about the product. But as Kayvon Jahanbakhsh, co-founder of Halfday Iced Tea, shares in this episode, building a brand people actually love is just as much about emotional connection, persistence, and timing. Thi…

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June 24, 2025

Halfday Ice Tea (Part 1) - How a Dorm Room Idea Disrupted Iced Tea

Every now and then, you come across a founder story that’s both heartfelt and hustle-packed—this is one of those.  In this episode, I sit down with Mike Lombardo, co-founder of Halfday Iced Tea, a brand that’s redefining what iced tea can be. We talk about everything from starting the company out o…

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June 20, 2025

Baumer Foods - They Make Good Food Taste Great

I’ve interviewed a lot of founders, but few with stories as rich and enduring as today’s guest. In this episode, I sit down with Pepper Baumer, President & CEO of Crystal Hot Sauce, a product of Baumer Foods. We explore how this iconic, family-owned brand has been flavoring kitchens for over...

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June 18, 2025

Flytographer - The Power of Saying Yes to Your Idea

I always say some of the most innovative ideas come from personal experiences, and Nicole Smith’s story is proof. What started as a meaningful moment in Paris with her best friend evolved into Flytographer, a global platform that helps people capture unforgettable travel...

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June 17, 2025

ByHeart - Rebuilding Infant Formula from the Ground Up

Every once in a while, you come across a story so driven by purpose and heart that you can feel it in every word, and that’s exactly how I felt talking to the co-founders of ByHeart.  In this episode, Ron Belldegrun and Mia Funt, Co-founders of ByHeart, guide us through their remarkable journey to …

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June 16, 2025

EssenZen - Rewriting the Rules of Clean Beauty

I always love speaking with founders who are guided by purpose, and Reham Essa’s story is a perfect example. After years as a pharmacist, Founder and CEO Reham set out to create a skincare brand that prioritizes health, simplicity, and integrity over hype. EssenZen is about more than beauty; it’s a…

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June 12, 2025

Bugaboo - The Future Belongs to Adaptable Brands

Something is compelling about a leader who brings both sharp commercial instincts and deep empathy to the table, and that’s precisely what I found in my conversation with Jeanelle Teves.  As Chief Commercial Officer at Bugaboo, she’s not just driving growth; she’s redefining what it means to build …

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June 11, 2025

Back to Nature - Balancing Mission and Margin in CPG

As people who are passionate about purpose-driven CPG brands, we couldn’t wait to sit down with Jennifer Jorgensen, CEO of Back to Nature. She’s not just leading the charge at Back to Nature, she’s revitalizing a legacy brand for today’s conscious consumer.  With a powerful...

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June 10, 2025

TRUBAR - How Bold Packaging and Clean Ingredients Win

I had an absolute blast chatting with Erica Groussman, the bold and fearless founder of TRUBAR. Erica’s energy is infectious, and her story is a masterclass in trusting your gut, listening to your body, and never settling for the status quo.  What started as a...

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June 9, 2025

BattlBox - Surviving and Thriving in the Subscription Game

When I sat down with John Roman, it was clear this wasn’t just a story about subscription boxes; it was a story about grit, evolution, and building a brand that speaks directly to a passionate community. As the Co-founder & CEO of BattlBox, John has...

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June 6, 2025

FIOR Scotch - Breaking the Scotch Rulebook

When I sat down with Eric Dominijanni, the founder of FIOR Scotch, I knew this was going to be more than a conversation about spirits; it was going to be about reinvention. Eric’s background in beverage alcohol and his vision to bring a new type of scotch to a new kind of ...

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June 5, 2025

Weezie - The Secret to Making Consumers Fall in Love With Towels

What does it take to elevate a simple, everyday product into a beloved premium brand? In this episode, I sat down with Lindsey Johnson, Co-Founder & CEO of Weezie Towels, to talk about how she’s redefining the towel category with quality, intentionality, and customer delight at the...

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June 4, 2025

Tights Tights Tights - How to Reinvent a Legacy Retail Brand

In this episode, I had the pleasure of sitting down with Allana Hurst, the energetic and passionate owner of Tights, Tights, Tights, a brand that’s as fun to say as it is to shop. From the moment we started talking, it was clear that Allana brings heart, hustle, and a sense of...

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June 4, 2025

Greco Gum - The Science Behind Your Chew

If you’ve ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you. Today, I’m talking with Logan Wright, Co-founder of Greco Gum, a brand redefining what gum can be...

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