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**This episode is brought to you by , , and ** “People are looking for transparency these days,” as said by , Co-Founder of . In the second half of this feature, Doug mentions the unique qualities of their products. He highlights that they...
**This episode is brought to you by MuteSix, Daasity, and Honeycomb Credit**
“People are looking for transparency these days,” as said by Doug Lynch, Co-Founder of Zenkai Sports.
In the second half of this feature, Doug mentions the unique qualities of their products. He highlights that they want to make athletes cooler, and that's why their products repel water. Their brand looks at the performance side as well as sustainability.
He lists out their apparel for both men and women. He then talks about compostable, biodegradable packages that they use. Finally, he speaks of his belief in Kaizen, which is a Japanese philosophy for continuous improvement.
He shares his new plans to form a partnership with Cycling Canada, sending apparel for Tokyo Olympics, NHL officials, and other organizations.
We discuss Unique things about their products; Feedback from customers; Who is their audience; Cotton over synthetic for avoiding skin allergies; Best selling products at Zenkai Sports; What technology they use; Mentions Kaizen philosophy; What are their plans for the future; Need for transparency in present times; Where to find Zenkai Sports; and so much more.
Join Ramon Vela and Doug Lynch as they break down the inside story on The Story of a Brand.
For more on Zenkai Sports, visit: https://zenkaisports.com/
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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
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