The journey of an entrepreneur should be personal and unique to the person with the vision, says Fiona Chan, founder of Youthforia, a brand that creates makeup products that are so good for your skin that you can sleep in it.

“When I look back to even the last 15 years of my life, I’ve never actually followed the path that I thought I was supposed to follow,” Fiona says. “And that’s always done well for me. So I always tell people to remember that their experiences are unique, and that’s a strength, and no one can ever take that away from you.”

One of Fiona and Youthforia’s early challenges was the lack of a marketing plan.

“I think in the early days, the challenge is always brand awareness,” she says. “It’s very interesting spending a whole year in silence, just working on the brand. You launch it, and you’re like, wow, nobody knows about it.”

Organic social media turned out to be the brand’s early plan – along with finding out how to create ads and content on Facebook and TikTok.

“I was definitely not a content creator,” she says. “I was not ready for any of it. But now it’s a bigger part of my day, something that I just do regularly and enjoy.”

Customer feedback has been quite positive – particularly from those who struggled with other makeup brands.

“I have some customers telling me that it has completely just fixed their skin, which is incredible feedback,” she says. “This is always something I’ve wanted to do, just like the idea that makeup can improve your skin.”

Ultimately, it all comes down to the brand’s tagline: “Life’s messy, but your makeup isn’t.”

In Part 2, Fiona talks about:

* How confidence in her vision guided her journey.
* What it was like launching with no marketing plan.
* How she grew to become a social media content producer.
* The value of educational content.
* Feedback from customers.
* A rundown of the brand’s hero products.
* A look at the ingredients involved.
* The brand’s ambassador program.
* Where you can find the brand’s products.

Join Ramon Vela and Fiona Chan as they break down the inside story on The Story of a Brand.

For more on Youthforia, visit: 

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