Yotpo - Strengthening the Bond Between Brand & Customer

**This episode is brought to you by MuteSix, Ordergroove, Repeat, and CartText**

“Helping brands bring customers back to purchase again and again” that's the Yotpo goal. In part 1, we have Rosa Hu, Vice-President of Product Marketing for Yotpo, an e-commerce marketing platform.

Rosa comes from a first-generation immigrant family. She grew up inspired by her father doing different jobs and running his own business. She graduated from Wellesley College and then got into tech and start-ups. She started pursuing her passion in marketing tech and worked with multiple large e-commerce platforms. Rosa worked at SAP for six years before Yotpo.

To Rosa, it's all about “the people around you.” She says that Yotpo helps strengthen relationships between brands and consumers through engagement, community advocacy, and retention. Their values of diversity and inclusion align with her and with their customers.

She discusses:

* Gratefulness
* Company Overview
* Her background
* Work experience
* Career advice
* Being raised by immigrant parents

Join Ramon Vela and Rosa Hu as they break down the inside story on The Story of a Brand.

For more on Yotpo, visit: https://www.yotpo.com/

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