The player is loading ...
Brands, products, exclusive promo codes! Get our "Best Brands of the Week Newsletter" direct to your inbox.
This episode is brought to you by . Francesco says, “I believe being an entrepreneur is one of the most rewarding things. It's the most rewarding thing I've ever done in my life. And it's by far the hardest. I like to think of launching your...
This episode is brought to you by Sendlane.
Francesco says, “I believe being an entrepreneur is one of the most rewarding things. It's the most rewarding thing I've ever done in my life. And it's by far the hardest. I like to think of launching your brand or company as being in front of a mirror where all of your strengths are amplified, but all of your weaknesses are amplified as well.”
Today, we interview Francesco Urso, Founder of Wolf Project. Wolf Project is a brand of skin care for men, with the ambition of transforming the way men take care of their skin. They work with beauty experts in Korea to merge Swiss rigor and Korean know-how.
We discuss:
* Why he’s grateful for his wife
* Mental health and entrepreneurship and why it needs more attention
* Different ways of dealing with stress and anxiety, including journaling
* A forecast and predictions for Skincare brands in 2023: What will it look like
* How D2C brands are no longer laughing at large conglomerate brands
* What 2022 looked like and lessons learned
* Strategy differences between what he did in 2023 vs 2022
* How his thinking has evolved and why he believes you need to think bigger
* Breakdown of products, including why they start by making products they would use
* And more…
Join Ramon Vela and Francesco Urso as we break down the inside story of Wolf Project on The Story of a Brand.
For more on Wolf Project, visit: https://wolfproject.co/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
This episode is brought to you by Sendlane.
Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!
This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.
When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.
Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
