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Initially for Francesco Urso, Founder of the Wolf Project, it was a fun project or exercise in building a skincare product that men could use. However, as he researched and realized, and with a little encouragement from his wife, he knew that the huge global trend of men buying skincare products was a business that was calling his name.
In Part 1 of this feature, Francesco discusses Why a face mask for men, How he got inspiration from the Korean and Japanese skincare markets, What his “Wow” moment was, Why face mask provide an unparalleled level of Hydration, What Hydration does for your skin and all the benefits, Why there’s room for Men, Women, and Genderless products, Why he named it the Wolf Project, and why this product is gateway for more sophisticated skincare solutions for men as the growing trend continues and much, much more.
Join us while Ramon Vela interviews Francesco in Part 1 of this episode and hear him share the inside story of a brand.