“What’s right for the family pet – that’s what is important for Whisker all the time,” according to Jacob Zuppke, President and COO of Whisker, previously known as AutoPets. In the second part, he says that it’s nice to go through a rebranding, but people won’t notice as much when you don’t have anything other than one product.

Whisker’s two main products – called Litter-Robot and Feeder-Robot – help by automating the chores. They also have a furniture line that addresses different styles of decors. The brand intends to keep innovating within the pet tech sector while also delivering more refined accessories.

In part 2, he talks about:

* Grabbing the Whisker.com domain
* Their Main products
* How Litter-Robot works
* Do cats like to use it
* What’s the visioning for monitoring pet health
* New products
* How does the App work

Join Ramon Vela and Jacob Zuppke as they break down the inside story on The Story of a Brand.

For more on Whisker, https://hello.whisker.com/

This episode is brought to you by MuteSix, FenixCommerce, and EcoCart

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.