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“To solve problems and deliver smarter insights for pet parents,” that’s the mission of Whisker. Today we have Jacob Zuppke, President and COO of Whisker, previously known as AutoPets, a brand that provides endlessly better pet care. Jacob interviewed for ...
“To solve problems and deliver smarter insights for pet parents,” that’s the mission of Whisker. Today we have Jacob Zuppke, President and COO of Whisker, previously known as AutoPets, a brand that provides endlessly better pet care.
Jacob interviewed for different ad agencies after graduating from college in 2012. He founded a digital marketing agency called Traffic when he realized he wanted to do something of his own. The agency had fast growth, but Jacob had a desire to go beyond marketing. So, in 2015, he moved to the client-side.
The idea to build a business that could sustain itself was an eye-opener for him. He advises other entrepreneurs to don't be overly data-driven instead use data in the right place.
He talked about:
* Gratefulness
* Overview of the brand
* Where was he before
* What drives digital agency owners to create their products
* Products combined with marketing strategy
* What excited him
* Advice for others
Join Ramon Vela and Jacob Zuppke as they break down the inside story on The Story of a Brand.
For more on Whisker, https://hello.whisker.com/
Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
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