“What I can do differently, I’m going to do it right away” that’s Ben’s approach to differentiating his brand. In part 1, we have Ben Lebowitz, Founder and CEO of West & Willow, a brand that creates custom pet portraits.
Ben has worked in advertising, specifically in social media and digital marketing, for a little less than ten years, and five years ago, he decided to quit his full-time job. He was fascinated by a print-on-demand video that he came across through YouTube. Later, he experienced his light bulb moment when his mom drew a charcoal portrait for his dog.
West & Willow had identical competitors, so Ben hired PR, SEO, and media agencies to differentiate his company. According to him, the only way to differentiate is through building a brand.
He talks about:
* Overview of the brand
* Where was he before West & Willow
* His light bulb moment
* Low barrier of entry business model
* How to differentiate
For more on West & Willow, visit: https://westandwillow.com/