“A better for you energy drink,” that’s what Wake Up Water makes. In part 1, we have Tyler Dooley, Founder and CEO of Wake Up Water, a beverage company.

Tyler always wanted to run his own business and had an interest in wellness, food, and beverage. To avoid artificial ingredients, he set out to create a better-for-you drink while working at a tech company.

Wake Up Water was initially launched in a bottled version before covid. During covid, he redesigned the product into a more convenient pack. Now, the brand puts natural caffeine, B vitamins, and electrolytes in a versatile stick pack.

They took a DTC model instead of retail stores. To him, it’s all about getting out of your comfort zone, doing it right away, and calculating the worst possibility.

He talked about:

* Gratefulness
* Overview of the brand
* Why Wake Up Water
* New model
* His background
* Entrepreneurial advice

Join Ramon Vela and Tyler Dooley as they break down the inside story on The Story of a Brand.

For more on Wake Up Water, visit: https://drinkwakeupwater.com/

This episode is brought to you by MuteSix, FenixCommerce, and EcoCart

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