Tyler always wanted to run his own business and had an interest in wellness, food, and beverage. To avoid artificial ingredients, he set out to create a better-for-you drink while working at a tech company.
Wake Up Water was initially launched in a bottled version before covid. During covid, he redesigned the product into a more convenient pack. Now, the brand puts natural caffeine, B vitamins, and electrolytes in a versatile stick pack.
They took a DTC model instead of retail stores. To him, it’s all about getting out of your comfort zone, doing it right away, and calculating the worst possibility.
He talked about:
* Overview of the brand
* Why Wake Up Water
* New model
* His background
* Entrepreneurial advice
For more on Wake Up Water, visit: https://drinkwakeupwater.com/