In this first part of this Feature, we interview Nik Hall, Co-Founder of vitafive. Vitafive provides high-quality gummy vitamins in eco-friendly packs that are good for health.

Whether you’re a seasoned entrepreneur or a business major in your third year of college, we talk about the importance of working through failure. Failure helps to shape the future of your company while building the foundation for you as an entrepreneur to grow.

As Nik references it, failure and success are two very different feelings that are crucial to building a business similar to flying on a plane.

The first year of a start-up brings a lot of turbulence and paranoia of how far you’re going to fall. Although the moment you land on the ground, your “reaction is completely different.” Listen in as we go step by step about how we work through failure.

In Part 1, Nik discusses Nik’s own experience with his college mentor; Creating idea after idea after idea; Working through obstacles; The trial and error of finding a good marketing routine; Nik’s business advice; The ease of Shopify; and much more.

Join us while Ramon Vela interviews Nik for The Story of a Brand, and listen to her share the inside story.

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