In this second part of this Feature, Sunny S. Chadha and Seema Bansal, co-founders of Venus ET Fleur, talk about how to build a new product in a new sector.
They highlight the early struggles for the company and the decisions they had to make. For them, this company is a necessity, so they spent a lot of hard hours working out the details and perfecting their business.
They talk about their 12 days of roses, the first-ever floral advent calendar. This leads the pair to explain that innovation is the heart of this company. As time goes on, there’s no saying what their next steps and product lines will be.
They explain the importance of communication with customers. They urge entrepreneurs to be on the same page as their customers and use the right language and tone.
In part 2, we hear about the struggles of their brand, how much work went into each detail, and their constant innovation.
Join us while
Ramon Vela interviews Seema and Sunny for
The Story of a Brand, and listen to them share the inside story.
For more on Venus ET Fleur, visit:
https://www.venusetfleur.com/ *
This episode and our entire podcast are brought to you by
ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
If you are looking back on this year wondering what went wrong or what could have gone better or starting putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.
I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.
Go to
https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.
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