Unbound  - When a Brand Represents Your values

In the second part of this Feature, Polly Rodriguez, co-founder and CEO of Unbound, dives deep into the psychological and emotional aspects of entrepreneurship. She explains why it’s so important for founders to be open to sharing their stories vulnerably and authentically. She offers examples of how her brand authentically represents her values, and how it’s created a supportive community for the women she serves. All this and more.

In the second part of this episode, Polly talks about Why storytelling is so important for start-ups; setting a brand apart; Why opening up to becoming vulnerable and transparent is emotionally exhausting; Why she is so passionate about mentoring founders and helping them through the fundraising experience; the battle of facing constant rejection; How entrepreneurs being vulnerable to sharing upsets, mistakes, and low moments is incredibly valuable; Why she focused on “affordability and accessibility” in creating first 10 products; organic lubricants, alternative designs for vibrators, dual-purpose jewelry; How the brand engages the community; gaining repeat purchase rates; supporting different causes and non-profits, creating different spaces for activism; What differentiates Unbound from other competitors; medical-grade silicon, better products; the brand-image, diversity; the team of eight women in NYC.

 

Join us while Ramon Vela interviews Polly in Part 2 of this episode and listen to him share the inside story of a brand.