Dec. 30, 2021

TrueFire Studios - Serving 3+ Million Musicians

TrueFire Studios - Serving 3+ Million Musicians

**This episode is brought to you by , , and **   “Rigidity is the enemy of creativity,” tells Owen. In part 2, , CEO of , mentions the essential differences between their YouTube presence and their education platforms. TrueFire Studio's...

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The Story of a Brand

**This episode is brought to you by MuteSix, Yotpo, and Ordergroove**

 

“Rigidity is the enemy of creativity,” tells Owen. In part 2, Owen Grover, CEO of TrueFire Studios, mentions the essential differences between their YouTube presence and their education platforms.

TrueFire Studio's educators are introduced through word of mouth or referral. They have a team dedicated to artist relations as well. According to Owen, the key to TrueFire’s success is showing up every day, doing right by artists, doing right by students, and having a passion for helping.

He discusses:

* Artist work landing pages
* YouTube solution
* Brand constellation strategy
* Sense of sweet spot
* How musicians can start working
* Who's potentially a good teacher
* Marketing activities

Join Ramon Vela and Owen Grover as they break down the inside story on The Story of a Brand.

For more on TrueFire Studios, visit: https://www.truefirestudios.com/brands 

Only for our listeners: STORY50 for 50% off your first purchase at TrueFire.com

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

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For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

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This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

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