When Thyme Sullivan and Denielle Finkelstein, Co-Founders of The Organic Project or TOP, started researching the tampon industry, they realized that the category hadn’t really evolved in years. It lacked transparency as companies who made tampons were not required to disclose ingredients such as toxins in their products. Combine this with the fact that they were at a crossroads in their careers after years of successful executive corporate leadership; they felt that now was the time to do something that had a purpose and what was more purposeful than driving social change for their daughters and for the next generation of women. This is their story.
In Part 1, Thyme and Denielle discuss The TOP origin story, Why sourcing product was difficult, Why making it personal can make a difference, The challenge of raising capital as a mature woman entrepreneur, Why you need to surround yourself with incredibly supportive people, Why they were determined to do things their way, What steps they took to raise capital, How to create a brand that connects emotionally with their customers, The 3 driving factors moving TOP forward, and so much more.
Join us while Ramon Vela interviews Thyme and Denielle in Part 1 of this episode and listen to them share the inside story of their brand.
For more on TOP visit: https://toporganicproject.com/