In Part 2 of this Feature, Thyme Sullivan and Denielle Finkelstein, Co-Founders of The Organic Project or TOP, continue sharing their story of building the new standard in feminine hygiene care.

In Part 2, Thyme and Denielle discuss Their success with their PR strategy, Why they dressed up as Tampons, Why tampon monopolies avoid transparency, Why they want to build a brand without fear-mongering but more to give women a choice, The challenge in launching a plant-based applicator tampon, The TOP Moat, Why they consider their competitor’s peers instead, Their entrepreneurial role models, What happened when Megan Rapinoe soccer star met the TOP Founders, and so much more.

Join us while Ramon Vela interviews Thyme and Denielle and listen to them share the inside story of their brand.

For more on TOP visit:

Justuno –
Pattern89 –
Retention Science –

Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.