Hector came to the US about 16 years ago and worked in the consumer packaged goods space. He worked with companies like Nestle and Diamond Foods. He saw a white space when brands were losing authenticity by including artificial ingredients, preservatives, sodium, dull flavorings, and overall, lacking innovations.
He wanted to bring a breath of fresh air, so he started Tia Lupita Foods with his mom’s much-sought-after hot sauce recipe. The brand uses clean, simple ingredients. It’s also leading the way in terms of using Cactus as an alternative functional, sustainable ingredient.
He talks about:
* Overview of the brand
* What led him to Tia Lupita
* Starting his own thing
* Hot sauce recipe
For more on Tia Lupita Foods, visit: https://tialupitafoods.com/