“A better for you Mexican-inspired food brand,” says Hector. Today we have Hector Saldivar, Founder and CEO of Tia Lupita Foods, a Mexican food, and beverage brand.

Hector came to the US about 16 years ago and worked in the consumer packaged goods space. He worked with companies like Nestle and Diamond Foods. He saw a white space when brands were losing authenticity by including artificial ingredients, preservatives, sodium, dull flavorings, and overall, lacking innovations.

He wanted to bring a breath of fresh air, so he started Tia Lupita Foods with his mom’s much-sought-after hot sauce recipe. The brand uses clean, simple ingredients. It’s also leading the way in terms of using Cactus as an alternative functional, sustainable ingredient.

He talks about:

* Gratefulness
* Overview of the brand
* What led him to Tia Lupita
* Starting his own thing
* Hot sauce recipe

Join Ramon Vela and Hector Saldivar as they break down the inside story on The Story of a Brand.

For more on Tia Lupita Foods, visit: https://tialupitafoods.com/

This episode is brought to you by MuteSix, StoreYa, and Justuno

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