In the second part of this Feature, Christian Zeron, Director at Theo & Harris, we get real about perfecting storytelling and how impactful it could really be. As a child, storytelling was ingrained into Christian Zeron’s and we could see why. Christian talks about oral tradition, narratives in entertainment, Anthony Bourdain’s Part’s Unknown show, and tells us how all of these elements are what makes storytelling in marketing so important. They’re detrimental to the consumer’s emotional connection to your product. Especially for a Watch that could be so heavily weighted in family history, Christian has this strategy locked down through his site, social media, and Youtube channel. Listen in as he brings us through how he does it all with late nights, networking, and hard work. Here’s the rest of the story.
In part two, Christian discusses: Shaping your company through your employees; The changing world of the watch economy; Digital marketing; Perfecting your storytelling strategies; The dangers of storytelling; The retail side of Theo & Harris; Advice to young entrepreneurs; And so much more.