Dec. 20, 2024

The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire

The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire

In this episode, I had the pleasure of speaking with Sean Goldsmith, Co-founder and CEO of The Zero Proof, a trailblazer in the non-alcoholic beverage space.  Sean shared his journey of turning a personal decision to abstain from alcohol into a thriving...

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The Story of a Brand

In this episode, I had the pleasure of speaking with Sean Goldsmith, Co-founder and CEO of The Zero Proof, a trailblazer in the non-alcoholic beverage space. 


Sean shared his journey of turning a personal decision to abstain from alcohol into a thriving business that’s reshaping how people socialize and enjoy beverages without compromise.


We explored the rise of non-alcoholic options, the challenges of building a marketplace and brand, and how Sean’s team makes premium non-alcoholic drinks accessible and exciting. Whether you’re curious about non-alcoholic trends or interested in entrepreneurial insights, this episode is a must-listen!


Key Moments in the Podcast:


* How Sean’s decision to stop drinking inspired The Zero Proof’s creation and mission.


* The challenges of building a marketplace for curated non-alcoholic products.


* How The Zero Proof helps customers find their perfect drink through innovative curation and education.


* Insights into the growing non-alcoholic beverage industry and its impact on social habits.


* Sean’s advice for entrepreneurs: focus on unit economics, gross margin, and scaling smartly.


💡 Join me, Ramon Vela, in listening to the episode and learn how The Zero Proof is leading the way in this exciting category. Whether you’re a non-drinker or just curious about the possibilities, this conversation offers something for everyone.


For more on The Zero Proof, visit: https://thezeroproof.com/


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Today’s Sponsors:


Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/


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SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.