In part two of this Feature,
Pamela Shainhouse, founder and president of
The Shainhouse Group, talks about the difficult psychological effects that many plus-sized women face when shopping for clothes. She passionately discusses the various ways in which retailers fail to properly include women of all sizes. She then offers her expert advice, and market predictions for the near future. All this and more.
In the next part, Pamela goes into detail about How an early memory of shopping for wedding gowns stuck with her and fueled her passion for disrupting the psychology of shoppers, Why she believes brands should invest in manufacturing plus size, offsetting costs, falling into traps of taking shortcuts, Why she believes many brick-and-mortar brands have the ability to bounce back following the pandemic, what steps they should be taking in the meantime, Why brands need to look into more sustainable practices, from textures, fabrics, and fibers, How she educates and trains retailers, brands on better marketing, displaying and personal connections with plus-size customers, and more.
Join us while
Ramon Vela interviews Pamela in Part 2 of this episode and listen to her share the inside story of a brand.
