In the first part of this Feature,
Blu Atwood, CEO & Co-Founder of
Textual, shows how they are cutting out the middle man out altogether. Ultimately, Blu is innovating the personal relationship between consumer and company bringing a whole new meaning to “direct to consumer.” Textual, in the words of Blu, is an “intelligent product messaging platform via text.” Many companies use text messages as a form of reminder or promotion link that funnels consumers back to a website. Instead, with Textual, customers could purchase products directly through text without the need for a separate app or site. Through Textual, shopping becomes as easy as replying YES.
In part one, Blu discusses: What a text message marketing platform entails; Origins of Blu’s e-commerce experience; The details of Textual; Buying through the convenience of text; The impact of creating a messaging platform between customer and company; The onboarding process at Textual; Talking about marketing metrics; And so much more.
Join us while
Ramon Vela interviews Blu in Part 1 of this episode and listen to him share the inside story.
For more on Textual, visit:
https://www.textual.com/ Visit our advertisers:
