“Create a product that is respectful with the planet, with the animals, and also with human beings,” says María Cebrían Fernández, Founder and CEO of Terraseed, a brand of nutritional products specifically created for vegans.
María used to feel a shortage of energy and nutrients in her body while going vegan. However, she found that supplements were confusing and a hassle, so she came up with the idea to create multivitamins containing all the nutrients needed for vegans.
It took a year and a half to get to the right product and formula. Plus, for Maria and her team, getting the packaging right in terms of sustainability was just as important as the formula.
* Grateful to her kids
* Overview of the brand
* Her life before Terraseed
* Why she started Terraseed
* Her entrepreneurial journey
* Thoughts on building and managing a mission-based company
* Her participation in the Techstars program
For more on Terraseed, visit: https://terraseed.com/