“Create a product that is respectful with the planet, with the animals, and also with human beings,” says María Cebrían Fernández, Founder and CEO of Terraseed, a brand of nutritional products specifically created for vegans.

María used to feel a shortage of energy and nutrients in her body while going vegan. However, she found that supplements were confusing and a hassle, so she came up with the idea to create multivitamins containing all the nutrients needed for vegans.

It took a year and a half to get to the right product and formula. Plus, for Maria and her team, getting the packaging right in terms of sustainability was just as important as the formula.

We discuss:

* Grateful to her kids
* Overview of the brand
* Her life before Terraseed
* Why she started Terraseed
* Her entrepreneurial journey
* Thoughts on building and managing a mission-based company
* Her participation in the Techstars program

Join Ramon Vela and María Cebrían Fernández as they break down the inside story on The Story of a Brand.

This episode is brought to you by MuteSix and Repeat

For more on Terraseed, visit: https://terraseed.com/

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