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In the next part of this feature, Keith B. Nowak, Founder & CEO at Ten Thousand, discusses the various changes in consumer behavior that have occurred in the past few years. He talks about the long journey of growing the brand and why it was so important for him to connect with his customers. Listen as he talks with great passion about what it takes to be a successful brand in an overly saturated market. All this and more.
In part two of this feature, Keith discusses The changes in consumer behavior and how Ten Thousand works to better serve their community; How they have been able to build a strong community- authentic email marketing, CrossFit events, collaborating with athletes; Why it is so important to build brand congruence; doing the little, non-glamorous things; Why he feels so passionately about building a strong brand culture, incorporating values that go beyond the transactional level, going deeper and focusing on the why; How he learned to take the time to be patient and see the long-term vision of his brand; What his best advice for entrepreneurs, a special message for his customers; new launches coming up in the near future, and more.
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