Staff - How to Turn a Plunger Into a Social Media Star

In this episode, I chat with Charlie Weisman, the creative force behind Staff, a brand that’s reimagining the most overlooked items in your home such as plungers, lint rollers, and oven mitts with joy, color, and a whole lot of personality.

What started as a quirky side project during the COVID lockdown turned into a design-forward brand now making waves with retailers, collaborators, and even celebrities like Drew Barrymore.

Charlie opens up about building Staff from scratch, why he didn’t tell anyone what he was working on, and how trusting his instincts (plus a little naivete in the beginning) helped him take a bold, playful idea and turn it into something unforgettable. From early retail wins to lessons in manufacturing and shipping, this one’s packed with insights and good vibes.

💡 Key Moments in This Episode:

• How a cheerful plunger sparked a movement of “happy household helpers”
  
  

• Why Charlie believes in showing, not telling, when launching new ideas
  
  

• The product design process—from colored pencils to customer love
  
  

• How organic social media buzz and retail demand grew the brand fast
  
  

• Staff's approach to unexpected collabs with brands like Clorox and Instacart
  
  

Join me, Ramon Vela, in listening to this episode, filled with creativity, optimism, and a whole new way of looking at the most ordinary objects in your home.

For more on Staff, visit:  https://meetyourstaff.co/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

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What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. 

Today’s Highlighted Brand:

Goode Health: https://www.goodehealth.com/

If you have a family history of heart disease, listen up. 

Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies.

Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study!  Users of Goode Health had a significant improvement in heart health in just 2 weeks! 

Visit goodehealth.com today and use promo code STORY30 for 30% off now!