In the first part of this Feature, the Bossa Nova of soda, himself, Denis V Detobel, Founder of Soda Bossa, comes on The Story of A Brand to talk about his company SodaBossa. Denis Detobel’s travels from Central America to Hawaii to California are impressive, but SodaBossa proves that Detobel’s heart will always remain in the hands of Brazil. Through passion, experience, and more importantly, hard work, Detobel works his way up and completes the rite of passage to owning a successful brand. When you’re an up and coming brand, it’s always important to be a lifelong learner. Take the time to learn, observe the actions of others, study, and as Detobel shows, your time will come. There IS positivity in what we experience. Here’s his story.
In part one, Denis discusses His travels and inspiration; Building Soda Bossa; The rite of passage; What is the Brazilian Spark; Using the pandemic as a time to pivot & restructure; Adapting the Brazilian version of Coca-Cola for new markets; and more.
Join us while Ramon Vela interviews Denis in Part 1 of this episode and listen to him share the inside story of a brand.