Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
In Part 2 of this feature, Courtney Nichols Gould, Co-Founder at SmartyPants Vitamins continues sharing the inside story of building one of the leading supplement companies in the market.
In this incredible episode, Courtney shares the Fact they were the first in their space to be Non-GMO, Why it’s difficult to play the volume game and keep the quality, How they deal with transparency, Why its important to be available to everyone not just the 1%, Why they built their brand on Amazon, Why they look to the public to tell them what they want, What new products were launched including SmartyPaws for dogs and Advice for young entrepreneurs including making sure you love your idea.
Join us while Ramon Vela interviews Courtney in Part 1 of this episode and hear her share the inside story of a brand.
For more on SmartyPants visit: https://www.