Joy, inclusion, and a sense of mental wellness – all thanks to slime. That’s the mission of Sloomoo Institute. In today’s two-part feature, we have Karen Robinovitz and Sara Schiller, Co-Founders of Sloomoo Institute, a sensory playground centered around the slime.

Karen and Sara have been friends for over 13 years. Before Sloomoo Institute, Karen made a career in media while Sara was in business management and hospitality. Slime is a form of therapy that helps in improving focus and triggers imagination. Karen found joy in slime in her difficult times. So, this led her to start this brand with Sara.

From layout to programming, creating a slime factory was hard for them. However, Karen and Sara are not afraid of failing. According to them, entrepreneurs should first build infrastructure, language and decide on a name and visual board for their business.

In part 1 of our interview, Sara and Karen talk about:

* Gratefulness
* Overview of the company
* People’s reaction
* What connects people
* Biggest challenge
* Challenging entrepreneurship
* Entrepreneurial advice

Join Ramon Vela, Karen Robinovitz, and Sara Schiller as they break down the inside story on The Story of a Brand.

For more on Sloomoo Institute, visit:

This episode is brought to you by MuteSix, Repeat, and CartText

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