Large corporations such as Nike, Dell, and Google have discovered their own “joy” with slime, thanks to Sloomoo Institute. In part 2, Karen Robinovitz and Sara Schiller, Co-Founders of Sloomoo Institute, continue with advice for entrepreneurs looking to jump into brand-new marketspaces.

They already had successful careers, and they were in their late 40s when they started Sloomoo Institute. Having past corporate and entrepreneurial experienced helped them in their company’s rapid growth too. Today, their brand works with big brands to bring joy.

The brand’s name came from the online behavior in 2016 and 2017 when the slime community replaced the vowels in their name with double O’s. So, Karen and Sara came up with ‘Sloomoo’ by replacing I and E with double Os.

In part 2, Karen and Sara talk about:

* Friendship and business
* Separation of responsibilities
* Playing with slime
* Visual experience
* Brand’s name
* Their location
* What’s next

Join Ramon Vela, Karen Robinovitz, and Sara Schiller as they break down the inside story on The Story of a Brand.

For more on Sloomoo Institute, visit:

This episode is brought to you by MuteSix, Repeat, and CartText

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