Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
For Staci Brinkman, Founder & CEO of Sips by, her original goal was to be a linguist, not an entrepreneur. So how did Staci go from being a linguistics major to starting a millennial brand that helps you discover teas from around the world to utilizing machine learning and artificial intelligence to create a personalized experience for tea drinkers? In short, bringing cutting edge technology to an ancient beverage.
In part 1 of this episode, Staci shares her journey including How she wanted to become the first female president when she was young, Why she refers to herself as a “Grandma Millenial”, Why Millenials are driving the growth of tea, Where she got the idea for Sips by, Why Tea is a culinary endeavor, and how choosing the right tea for people is more complex than people think and how she’s using AI to make the personalization experience amazing.
Join us while Ramon Vela interviews Staci in Part 1 of this episode and hear him share the inside story of a brand.
For more on Sips by visit: https://www.sipsby.com/