In the second half of this Feature, we sit back down with author, designer, and entrepreneur Rachel Ashwell.
Originally from England, Rachel Ashwell always had a “shoot at the hip” type of personality. Starting from a small store in Santa Monica, Rachel Ashwell built Shabby Chic into an iconic brand.
As discussed in her books, such as “Rachel Ashwell’s Painted Stories: Vintage, Decorating, Thoughts, and Whimsy,” Rachel lives and breathes creative design.
Although not only creative, she also pushes boundaries within the business world. Such as her collaboration with Walmart, where Rachel creates designs that are accessible to everyone.
In part 2, we discuss: Being awestruck with other entrepreneurs; Continuously diffusing your brand through design standpoint; Design collaborations; The importance of being transparent with others; Shabby’s Chics newest clothing lines; The future of Shabby Chic; and so much more.
Join Ramon Vela and Rachel as they break down the inside story on Rachel, the person, and Shabby Chic, the brand.
For more on Shabby Chic, visit: https://www.shabbychic.com/
Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
