In part 2 of our Feature, we continue the conversation with Ray Li about his brand Sene. Sene is a custom clothing company that’s innovating the shopping experience.

No longer does clothing have to be size-centric; instead, it is worn with ease as your attire is customized to fit you.

Sene is about creating a thoughtful experience for each consumer to create a personal atmosphere that fast fashion doesn’t always seem to capture.

It all starts with a 60 second Smart Fit quiz to upload your measurements and any sizing preferences. After that, it’s sewn and shipped right to your doorstep.

For those who are eager to try out Sene but are unsure about any fitting mishaps, there is a 60-day guarantee for all orders. Alterations are made within those 60 days until you find your perfect fit.

Listen in as Ramon Vela and Ray LI discuss the future of custom clothing on The Story of a Brand.

In part 2, Ray discusses the following: The importance of believing in your vision; Breaking the traditional suiting market; Going into the trial and error of growing the company; Changing conventional approaches to starting a modern clothing brand; Walking through the Sene customer experience; The Sene VIP program; Advice for future entrepreneurs; and much more.

For more on Sene, visit:

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