In part 2 of this Feature, we sit back down with co-founders Jared Ray Johnson and Adam Klein to discuss their journey in creating Season Three.

Season Three was created to produce the modern boot, The Ansel.

On top of redesigning the boot, the two have created a shoe to encourage exploration and purpose. Like Adam states, “I think pushing yourself and pushing … youth culture, really anything, to explore, to figure out what they are really talented at is the only way to kind of live.”

No matter if you’re a Steve Jobs type of genius or completely art-driven, anything is possible with that right kind of push and talent. That’s what we here at The Story of a Brand are about.

We hope to celebrate all brands of all backgrounds to share their stories and inspire others to start their journey. Thanks to all of you, thanks to Season Three’s founders, especially those listening for the first time.

In part 2, Jared and Adam discuss Finding your strengths and weaknesses; Working towards your passion; Creating the concept for The Ansel; Dealing with Imposter syndrome; Delving into the materials and design; Adapting from prototypes; The Benjamin Edgar collaboration; The future of the brand; and much more.

Join us while Ramon Vela interviews Jared and Adam for The Story of a Brand, and listen to them share the inside story.

For more on Season Three, visit:

Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.