In the second part of this feature, Kailey Donewald, founder and CEO of Sacred Serve, talks about sustainability across her business. Shipping a frozen product sustainably comes with a world of problems. However, Kailey never lets her business destroy her personal ideals.

She reflects on the scarcity of non-meat products on the market in the early 2000s. As the market adapts and becomes more inclusive, brands like Sacred Serve can flourish. Kailey believes that innovation is an important part of connecting people with dietary restrictions with products that they can eat and enjoy.

Her next phase involves including her customers and getting feedback. She believes that businesses should have a two-way conversation with people and see what they can change about their products.

In part 2, we learn about the evolution of the market, how sustainability works in a business, and the next steps for Sacred Serve.

Join Ramon Vela and Kailey as they breakdown the inside story on The Story of a Brand.

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