In part two, Wylie Robinson, Founder & CEO of Rumpl, goes into detail about the different variations of his innovative blanket. He discusses his long-term vision of his brand. Although he admits that focusing on his core products is the most important priority of his team. He realizes that his ability to dive deep into the smallest details has allowed for a rich assortment of choices for customers. Wylie then discusses the growth of the outdoor industry in general, and the many ways his brand is giving back to the community. All of this and more…
In part two of this Feature Wylie discusses: The different products offered from Rumpl- the fabrics, innovative technology, What is his long-term vision for Rumpl-specialized products for different uses, collaboration with interesting artists and brands, Why he feels there is a greater advantage to staying focused on blankets for now, What are the key factors that differentiate Rumpl from competitors- style, focus on a niche product, deep assortment, and being the originator of the product, The future of the outdoor industry- projected growth, retail partnering, The major distribution channels, growing the direct-to-consumer channel, How Rumpl is offsetting its carbon footprint- give-backs to the environment and their community, and more.
Join us while Ramon Vela interviews Wylie in Part 2 of this episode and listen to him share the inside story of a brand.
For more on Rumpl visit: https://www.rumpl.com/
Retention Science – RetentionScience.com
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