Back in 2012, Wylie Robinson, Founder & CEO of Rumpl, took a surf/ski trip with his childhood friend all throughout California. One day, while camping in the Sierra Nevada mountains, Wylie and his friend woke up to find themselves stranded under a foot of snow that had rendered their truck useless. Stuck in the middle of nowhere, without cell phone service, Wylie and his friend had no choice but to snuggle under their sleeping bags and wait for help to arrive. Find out how Wylie was able to turn this icy situation into a goldmine. Here is the story of a brand.
In Part one of this episode, Wylie talks about: What He was doing before he started Rump, How a surf/ski trip in 2012 led to the idea of a sleeping bag style blanket, How he was able to launch his brand from a Kickstarter fund, Why he saw an opportunity to apply innovative fabric to the blanket industry, What categories of products are filled with massive opportunities for innovation, The different challenges he faced when building up his brand- learning about back-end logistics, How he dealt with the frustration of roadblocks, How the company has been dealing with the effects of the pandemic, Re-positioning marketing strategy and listening to their customers, Why blankets produce such a powerfully emotional response from people.
Join us while Ramon Vela interviews Wylie in Part 1 of this episode and listen to him share the inside story of a brand.
For more on Rumpl visit: https://www.rumpl.com/
Retention Science – RetentionScience.com
Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.