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This episode is brought to you by . Ben says, “the goal is not a subscription. The goal is for a customer to buy repeatedly, and sometimes a subscription is the right mechanism for that, but for many people, it's not. And so what you need is...
This episode is brought to you by Sendlane.
Ben says, “the goal is not a subscription. The goal is for a customer to buy repeatedly, and sometimes a subscription is the right mechanism for that, but for many people, it's not. And so what you need is to have a series of different tools that enable you to meet the person where they are and then the right way for them to consume.”
Today, we interview Ben Fisher, Co-founder & CEO of Rodeo. Rodeo is a consumer-centric subscription platform for challenger CPG brands. Consumers *don't* want a subscription. They *want* your product, when they need it. With Rodeo, you can turn transactional customers into subscribers with a bespoke platform that offers "middle ground" flexibility tuned to your customer’s buying patterns & products.
We discussed:
* What he’s grateful for
* His discussion on entrepreneurship, the pressures, anxiety
* Ketamine therapy and was it helpful
* How to achieve Zen like performance
* A different perspective on what it means to be a high achiever
* His morning routine - a break down
* The pressure to perform
* An overview of Rodeo
* What’s a flexible subscription
* The challenges to implementing a subscription program
* How to work with Rode: who is a customer, onboarding, etc.
* And more…
Join Ramon Vela and Ben Fisher as we break down the inside story of Rodeo on The Story of a Brand.
For more on Rodeo, visit: https://hey.rodeo/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
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This episode is brought to you by Sendlane.
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