![The Story of a Brand The Story of a Brand](https://static.libsyn.com/p/assets/9/8/5/a/985a7c2169d27c26e55e3c100dce7605/The_Story_Of_A_Brand_NEW_VERSION.png)
, Founder & CEO at was meeting with an investor slash acquaintance to discuss funding for Ritual, it was the early days. Because she was 4 months pregnant, she was told that it would be appropriate to let him know about the pregnancy. Plus, she...
Katerina Schneider, Founder & CEO at Ritual was meeting with an investor slash acquaintance to discuss funding for Ritual, it was the early days. Because she was 4 months pregnant, she was told that it would be appropriate to let him know about the pregnancy. Plus, she had known previously and expected a pleasant conversation. What he said next was horrifying. "You can either start a family or build a business, you can't do both". How would you respond?
For Katerina, it provided the fuel for building a hugely successful brand that was voted by LinkedIn in 2019 as one of the top 25 places to work. How you like me now, Mr. Investor?