Keith was brought up in an entrepreneurial family. He was especially inspired by his hard-working father, whom he lost at the young age of 16. He originally planned to make a career in real estate law but decided to quit the law firm for business since he loved the entrepreneurial spirit of a coffee shop client he handled.
In the late ‘90s, Keith started an Internet company in San Francisco. After that, he launched Popchips, which is a brand for healthy snacks. Then he finally launched RightRice in February 2019. RightRice brings shelf-stable grain of rice packed with the power of veggies.
He talks about:
* How his father’s death affected his entrepreneurial efforts
* Overview of the brand
* His background
* The Better for you theme
* Difficulties and success with Popchips
* Launch of RightRice
For more on RightRice, visit: https://rightrice.com/