In the second part of this feature, Ely Khakshouri, the CEO of Retrospec, talks about nostalgia. He remarks that some products are sold simply because of the nostalgic nature of the product. This is his inspiration to create high-performance items that pay homage to their old-school predecessors.

Retrospec is built on the idea of injecting all of their products with the same personality.

Ely mentions that some of the design ideas come from polls or posts on Instagram. He allows fans of his brand to help shape the future products of Retrospec.

He also discusses that his brand is built around his own passions. He has a love for outdoor activities and an affinity for old-school stylings.

In part 2, we learn about the power of nostalgia, how some design considerations are made, and how Ely’s company revolves around his own passions.

Join Ramon Vela and Ely as they breakdown the inside story on The Story of a Brand.

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