In part 1, we have Derek Correia, President of ReserveBar and Lindsay Held, CEO and Co-Founder of ReserveBar, an eCommerce leader in rare, luxury, and ultra-premium spirits, specializing in customization, personalization, and innovative gifting.

Derek was a struggling entrepreneur when he met Lindsay. Lindsay brought him on to ReserveBar because of his great ideas and perspective. Derek is not just fueled by problem-solving but passion as well. It kept him going in his previous business failed.

When things were at their worst, Lindsay fell into a deep depression but relying on his brother, Co-Founder, and support network helped him. According to Lindsay, people don’t fail; businesses fail, that’s why it should not be taken personally.

ReserveBar was started when Diageo, the largest producer in the spirit industry, looked for a marketing partner to create an eCommerce website around 2011. The brand successfully pitched to Diageo and got its first partnership signed. And the rest is history.

In the first half, they talked about:

* Gratefulness
* Experiences that brought them together
* Derek’s mindset
* Lindsay’s recommendation to founders
* How they started ReserveBar

Join Ramon Vela, Derek Correia, and Lindsay Held as they break down the inside story on The Story of a Brand.

For more on Reservebar, visit: 

This episode is brought to you by MuteSix, Yotpo, FenixCommerce, and EcoCart

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