In the second part of this Feature, we learn about the marketing activities that Read The Ingredients Co-Founders Micheal and Bobbi Giudicelli had to do, such as in-store demos and advertising.

These demos gave them valuable feedback that helped them move the brand forward. For instance, they made chocolate favored (sugar-free) loaves that exactly matched the average American breakfast calorie.

Read The Ingredients are a certified gluten-free brand that primarily focuses on authentic and unique products that keep individuals healthy. Knowing the ingredients of what you are going to eat is indeed a value that their customers value.

In Part 2, we discuss The main objective behind the name Read The ingredients; The idea behind founding the brand; The manufacturing process behind the loaf; Customer satisfaction; The teamwork between Bobbi and Michael; and so much more.

Join Ramon Vela, Bobbi, and Michael as they breakdown the inside story on The Story of a Brand.

For more on Read The Ingredients, visit:

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