Pura Vida Bracelets - The Most Important Thing about a Brand

Hey everyone, please note I recorded this episode in my closet. Some of the Audio is spotty but the wisdom is real. 

 

For Griffin Thall, CEO & Co Founder of Pura Vida Bracelets, this brand was his first job out of college. He started it with $200 with his Co Founder Paul Goodman. At the time their only goal was to sell enough bracelets. Oh, how things have changed. 

 

In Part 1 of this feature, Griffin discusses The early days of Pura Vida, What they did to build community, The moment they knew they'd succeed, How they decided their roles as Co-founders, How a brand bounces back from hard times, How a founder stays sane in a crisis, The most important thing about a brand, How Pura Vida has responded to the COVID crisis, Why it's important to share a positive vibe with people around you, Advice for entrepreneurs and brand owners, Where you should focus if you manage a brand, and so much more. 

 

 

For more on Pura Vida Bracelets visit: https://www.puravidabracelets.com/

 

Justuno -  justuno.com/ramon
Tinuiti - https://tinuiti.com/ramon
Retention Science - RetentionScience.com