Pura Vida Bracelets - Storytelling is the Brand Differentiator

In Part 2 of this feature Griffin Thall, CEO & Co-Founder of Pura Vida Bracelets continues telling the story this hand-crafted bracelet and jewelry brand that supports 800 plus artisans worldwide.

 

In Part 2, Griffin discusses The Pura Vida Moat, Why storytelling makes them different, Why Storytelling helps people align with the brand, Why the customer experience is different for everyone, Why you find mastermind group of entrepreneurs, Why to achieve product innovation you have to take risks, Why their merger meant more resources to achieve their vision, The Pura Vida Demographic, What to do was your demo matures, What skillsets Griffin used to succeed (and you can too), a Message for everyone during the COVID crisis, and so much more. 

 

 

For more on Pura Vida Bracelets visit: https://www.puravidabracelets.com/

 

Justuno -  justuno.com/ramon
Tinuiti - https://tinuiti.com/ramon
Retention Science - RetentionScience.com